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Impression Cap
This restricts the number of impressions a campaign can serve on a daily, monthly, or total basis.
Bid
A bid is an offer to pay a certain amount for an available impression.
Attribution Window
This is the time during which Full Force Ads tracks conversions associated with a user. It begins once a user is served an impression and can last up to 30 days after the impression is served. While 30 days is the campaign’s default attribution ...
Frequency Cap
Frequency caps limit the number of impressions served to a user over a 24-hour period. The most stringent frequency cap is 1 impression per 24 hours, though a campaign does not need to implement a frequency cap.
Unstructured Data
This is unlabeled and unpackaged data in its raw form. Unstructured data comprises almost all of the data produced in the digital realm, including emails, tweets, webpages and their metadata, video and audio files, and electronic documents. Full ...