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Bid Request
When a publisher has available ad space, it notifies the exchange, which sends out a request for bids. At that time, campaigns bid for the advertising space.
DSP
DSP stands for “demand side platform.” DSPs like Full Force Ads bid for and purchase advertising inventory on behalf of advertisers via exchanges.
RTB
TB stands for “real-time bidding.” With real-time bidding, campaigns bid for advertising inventory in real-time, meaning the auctions happen in a matter of milliseconds.
Combinatorial Bidding
Based on a campaign’s goal, combinatorial bidding analyzes tens of thousands of data factors in real-time to determine the best impressions on which to bid. Also referred to as “decile bidding,” combinatorial bidding scores users on a scale of one to ...
Unstructured Data
This is unlabeled and unpackaged data in its raw form. Unstructured data comprises almost all of the data produced in the digital realm, including emails, tweets, webpages and their metadata, video and audio files, and electronic documents. Full ...