Frequency caps limit the number of impressions served to a user over a 24-hour period. The most stringent frequency cap is 1 impression per 24 hours, though a campaign does not need to implement a frequency cap.
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Frequency Caps / Frequency capping
A frequency cap is a function that allows you to set the maximum number of ads a customer will see in a certain time period. Such as 3 ads per hour, or 10 ads per 12 hours etc. While this cap is in place you might see a couple of extra ads if you ...
Impression Cap
This restricts the number of impressions a campaign can serve on a daily, monthly, or total basis.