Unstructured Data

Unstructured Data

This is unlabeled and unpackaged data in its raw form. Unstructured data comprises almost all of the data produced in the digital realm, including emails, tweets, webpages and their metadata, video and audio files, and electronic documents. Full Force Ads' use of unstructured data allows you to see individual data elements that were used to bid on an impression.

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    • DMP

      DMP stands for “data management platform.” The platform houses data. Our proprietary DMP manages both online and offline data in the same audience profile. (Please also see “Unstructured Data.”)

    • Retargeting

      Retargeting collects data about a user’s online or offline activity to later deliver an ad based on that activity. 

    • Campaign Goal

      This is the goal your campaign tries to achieve. Choose between a Clickthrough Rate (CTR) or a Cost Per Action (CPA) goal. Based on the chosen goal, Full Force Ads' platform optimizes the campaign using decile bidding; it analyzes thousands of data ...

    • Third-Party Segment

      This audience segment is purchased from a third-party data provider. It is important to be aware of your limitations when using these audience segments. Rarely will you have insights into the recency of a segment and why a user was added to it, ...

    • Combinatorial Bidding

      Based on a campaign’s goal, combinatorial bidding analyzes tens of thousands of data factors in real-time to determine the best impressions on which to bid. Also referred to as “decile bidding,” combinatorial bidding scores users on a scale of one to ...