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Impression
An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
Frequency Cap
Frequency caps limit the number of impressions served to a user over a 24-hour period. The most stringent frequency cap is 1 impression per 24 hours, though a campaign does not need to implement a frequency cap.
Frequency Caps / Frequency capping
A frequency cap is a function that allows you to set the maximum number of ads a customer will see in a certain time period. Such as 3 ads per hour, or 10 ads per 12 hours etc. While this cap is in place you might see a couple of extra ads if you ...
Bid
A bid is an offer to pay a certain amount for an available impression.
Attribution Window
This is the time during which Full Force Ads tracks conversions associated with a user. It begins once a user is served an impression and can last up to 30 days after the impression is served. While 30 days is the campaign’s default attribution ...