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Frequency Cap
Frequency caps limit the number of impressions served to a user over a 24-hour period. The most stringent frequency cap is 1 impression per 24 hours, though a campaign does not need to implement a frequency cap.
Impression
An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
Frequency Caps / Frequency capping
A frequency cap is a function that allows you to set the maximum number of ads a customer will see in a certain time period. Such as 3 ads per hour, or 10 ads per 12 hours etc. While this cap is in place you might see a couple of extra ads if you ...
Bid
A bid is an offer to pay a certain amount for an available impression.
Attribution Window
This is the time during which Full Force Ads tracks conversions associated with a user. It begins once a user is served an impression and can last up to 30 days after the impression is served. While 30 days is the campaign’s default attribution ...