Targeting Tactic

Targeting Tactic

A targeting tactic is a campaign type that targets users based on certain behaviors. Full Force Ads' targeting tactics include Search Retargeting, Keyword Contextual, Category Contextual, Site Retargeting, Geo-Optimized, Geo-Fencing, Event Targeting, and Addressable Geo-Fencing.  

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    • CONTEXTUAL TARGETING

      Engage new customers by showing them ads that resonate with the content they are already consuming. Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to ...

    • Behavioral Targeting

      This technique delivers online ads to relevant users by targeting them based on their web-browsing behavior.

    • Category Contextual

      This targeting tactic serves ads to users visiting webpages that are relevant to the context(s) you choose to target. For example, if you run a campaign for a car dealership, you might select the “Hybrid Cars” page context to reach users visiting ...

    • Event Targeting

      Event Targeting allows you to create audiences of users who visit a location during a specified time period and retarget them with ads for up to 30 days. Event Targeting makes it easy to reach a custom, unique audience of users attending specific ...

    • Addressable Geo-Fencing

      This targeting tactic allows you to target individual households at the address level with digital ads. Upload a list of physical addresses into the Full Force Ads' UI, or build a custom audience with Addressable Audience Curation. From there, the ...