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CONTEXTUAL TARGETING
Engage new customers by showing them ads that resonate with the content they are already consuming. Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to ...
Targeting Tactic
A targeting tactic is a campaign type that targets users based on certain behaviors. Full Force Ads' targeting tactics include Search Retargeting, Keyword Contextual, Category Contextual, Site Retargeting, Geo-Optimized, Geo-Fencing, Event Targeting, ...
Event Targeting
Event Targeting allows you to create audiences of users who visit a location during a specified time period and retarget them with ads for up to 30 days. Event Targeting makes it easy to reach a custom, unique audience of users attending specific ...
GETTING CREATIVE WITH ADVANCED GEO-FENCING
Mobile targeting works many wonders, but there’s no denying that quite a few marketers have yet to achieve its full potential. Two top challenges: precision and scale when trying to get the right audiences. To help marketers find creative ways to ...
PROGRAMMATIC VIDEO
Engage new customers by showing them video ads across premium publishers. Video is an excellent medium for reaching users via desktops and mobile devices. Real-time bidding allows Simpli.fi to target users based on geography and online behavior. ...