Category Contextual

Category Contextual

This targeting tactic serves ads to users visiting webpages that are relevant to the context(s) you choose to target. For example, if you run a campaign for a car dealership, you might select the “Hybrid Cars” page context to reach users visiting webpages with content related to hybrid vehicles.

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    • CONTEXTUAL TARGETING

      Engage new customers by showing them ads that resonate with the content they are already consuming. Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to ...

    • Targeting Tactic

      A targeting tactic is a campaign type that targets users based on certain behaviors. Full Force Ads' targeting tactics include Search Retargeting, Keyword Contextual, Category Contextual, Site Retargeting, Geo-Optimized, Geo-Fencing, Event Targeting, ...

    • Keyword Contextual

      This campaign retargets users based on keywords within the webpages they read. To enter a keyword contextual term in Full Force Ads' UI, simply place an exclamation point in front of the word(s). For example, if you want to implement “new luxury ...

    • Page Context

      This is a classification of a webpage that is used to serve ads within a Category Contextual campaign. Example page contexts include Career Planning, Weather, Baseball, Fashion, and Fine Art. 

    • Recency

      Recency is the timeframe during which users can be retargeted after they search for a keyword, read a keyword contextual term, or visit a target fence. Full Force Ads offers variable recency that ranges from “instant” to “one month,” allowing you to ...