Addressable Geo-Fencing

Addressable Geo-Fencing

This targeting tactic allows you to target individual households at the address level with digital ads. Upload a list of physical addresses into the Full Force Ads' UI, or build a custom audience with Addressable Audience Curation. From there, the system uses plat line data to build Geo-Fences around the exact shape and size of each address’s property lines. You can then target all of the devices seen within the household, including desktop, mobile, and OTT/CTV devices, as well as track foot traffic attribution.

    • Related Articles

    • Addressable Audience Curation

      This tool in the Full Force Ads' UI allows you to build custom audiences in real-time for address-level targeting based on more than 500 geographic, demographic, and property factors. Using Boolean logic, include or exclude different variables, and ...

    • GETTING CREATIVE WITH ADVANCED GEO-FENCING

      Mobile targeting works many wonders, but there’s no denying that quite a few marketers have yet to achieve its full potential. Two top challenges: precision and scale when trying to get the right audiences.  To help marketers find creative ways to ...

    • Targeting Tactic

      A targeting tactic is a campaign type that targets users based on certain behaviors. Full Force Ads' targeting tactics include Search Retargeting, Keyword Contextual, Category Contextual, Site Retargeting, Geo-Optimized, Geo-Fencing, Event Targeting, ...

    • Geo-Fencing

      This campaign retargets users based on the target fences they visit. Full Force Ads' variable recency enables you to retarget these users instantly or up to one month following the visit to the target fence. Layer Conversion Zones to this campaign to ...

    • Geo-Optimized

      Previously referred to as a “run of network” campaign, this campaign only features a broad geo-target.