Recency

Recency

Recency is the timeframe during which users can be retargeted after they search for a keyword, read a keyword contextual term, or visit a target fence. Full Force Ads offers variable recency that ranges from “instant” to “one month,” allowing you to set a relevant timeframe for your campaign. Consider campaigns for an emergency plumber and a car dealership. Purchasing a vehicle takes time, so implementing a recency setting of one month enables you to target users throughout the car-buying process. Meanwhile, someone in need of an emergency plumber likely chooses one within a day, so using a recency setting of one day avoids wasting impressions on users who no longer need a plumber. 

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