Keyword Contextual

Keyword Contextual

This campaign retargets users based on keywords within the webpages they read. To enter a keyword contextual term in Full Force Ads' UI, simply place an exclamation point in front of the word(s). For example, if you want to implement “new luxury home” as a keyword contextual term, enter it in the UI as “!new luxury home.” 

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    • CONTEXTUAL TARGETING

      Engage new customers by showing them ads that resonate with the content they are already consuming. Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to ...

    • Category Contextual

      This targeting tactic serves ads to users visiting webpages that are relevant to the context(s) you choose to target. For example, if you run a campaign for a car dealership, you might select the “Hybrid Cars” page context to reach users visiting ...

    • Targeting Tactic

      A targeting tactic is a campaign type that targets users based on certain behaviors. Full Force Ads' targeting tactics include Search Retargeting, Keyword Contextual, Category Contextual, Site Retargeting, Geo-Optimized, Geo-Fencing, Event Targeting, ...

    • Recency

      Recency is the timeframe during which users can be retargeted after they search for a keyword, read a keyword contextual term, or visit a target fence. Full Force Ads offers variable recency that ranges from “instant” to “one month,” allowing you to ...

    • Search Retargeting

      This campaign retargets users based on the keyword searches they perform across the web. Full Force Ads' variable recency enables you to retarget these users instantly or up to one month following a search, and Full Force Ads' keyword-level bidding, ...