Combinatorial Bidding

Combinatorial Bidding

Based on a campaign’s goal, combinatorial bidding analyzes tens of thousands of data factors in real-time to determine the best impressions on which to bid. Also referred to as “decile bidding,” combinatorial bidding scores users on a scale of one to ten, called deciles. The higher a user scores, the more likely Full Force Ads will bid on an impression for that user. 

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    • Campaign Goal

      This is the goal your campaign tries to achieve. Choose between a Clickthrough Rate (CTR) or a Cost Per Action (CPA) goal. Based on the chosen goal, Full Force Ads' platform optimizes the campaign using decile bidding; it analyzes thousands of data ...

    • RTB

      TB stands for “real-time bidding.” With real-time bidding, campaigns bid for advertising inventory in real-time, meaning the auctions happen in a matter of milliseconds. 

    • Exchange

      An ad exchange facilitates the buying and selling of media advertising inventory from multiple ad networks. Real-time bidding determines the prices for the inventory.

    • Search Retargeting

      This campaign retargets users based on the keyword searches they perform across the web. Full Force Ads' variable recency enables you to retarget these users instantly or up to one month following a search, and Full Force Ads' keyword-level bidding, ...

    • Pay-per-click ( PPC )

      Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. ...