DSP stands for “demand side platform.” DSPs like Full Force Ads bid for and purchase advertising inventory on behalf of advertisers via exchanges.
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Second-Price Auction
In this type of auction, bidders submit bids without knowing those of the other players in the auction. The highest bidder wins the advertising inventory but only pays $0.01 above the second-highest bid. For example, if Full Force Ads bids $10 on an ...
SSP
SSP stands for “supply side platform.” SSPs aggregate publishers’ available inventory to automate the managing and selling of ad space. DSPs purchase this inventory via exchanges.