Addressable Audience Curation
This tool in the Full Force Ads' UI allows you to build custom audiences in real-time for address-level targeting based on more than 500 geographic, demographic, and property factors. Using Boolean logic, include or exclude different variables, and see your audience size change in real-time. Then, use Addressable Geo-Fencing to target these users at the household-level across all of their devices and measure foot traffic attribution.
Related Articles
Addressable Geo-Fencing
This targeting tactic allows you to target individual households at the address level with digital ads. Upload a list of physical addresses into the Full Force Ads' UI, or build a custom audience with Addressable Audience Curation. From there, the ...
Retargeting Audience:
A tag captures this group of users when they visit designated webpages. This enables a Site Retargeting campaign to later serve ads to these users.
Create a Site Retargeting Audience in Self-Services on Full Force Ads
Targeting Tactic
A targeting tactic is a campaign type that targets users based on certain behaviors. Full Force Ads' targeting tactics include Search Retargeting, Keyword Contextual, Category Contextual, Site Retargeting, Geo-Optimized, Geo-Fencing, Event Targeting, ...
Third-Party Segment
This audience segment is purchased from a third-party data provider. It is important to be aware of your limitations when using these audience segments. Rarely will you have insights into the recency of a segment and why a user was added to it, ...