This audience segment is purchased from a third-party data provider. It is important to be aware of your limitations when using these audience segments. Rarely will you have insights into the recency of a segment and why a user was added to it, making effective targeting difficult.
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Third Quartile
This is the first 75% of a video ad’s total duration.
Ad Tag
An ad tag is HTML code that references an ad hosted on a third-party ad server.
HTML Ad
This ad uses HTML code to display ads hosted on third-party ad servers. Provided as an “ad tag,” the code pulls the creative from the outside source into the UI.