OTT/CTV

OTT/CTV

OTT stands for Over-The-Top, and CTV stands for Connected TV. OTT/CTV is a format of video advertising that appears on streaming content. OTT/CTV campaigns run on both large screen and small screen devices. Large screen campaigns run on smart TVs or devices that connect to a TV and access streaming content, such as streaming boxes, media streaming devices, and gaming consoles. Examples of large screen devices include Samsung Smart TVs, Roku, and Apple TV. Small screen campaigns run on devices such as laptops, desktops, tablets, and mobile.

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