OTT - Over the Top - Definition

OTT - Over the Top - Definition

WHAT IS OTT?
So, what exactly does OTT mean?  OTT stands for “over the top”, which is video content that is served to viewers over the traditional closed television system.  With OTT, users don’t need to subscribe or pay a cable or satellite company to watch video content since the majority of content is served via the internet.
 
 
WHAT ARE THE BENEFITS OF OTT ADVERTISING?
 
  • Brand Safety with ads delivered during live TV or On-Demand, viewers are reached across top-tier networks and popular content.
 
  • 100% View-Ability all ads run full screen so 100% of pixels are in view, eliminating below-the-fold ads of other media vehicles.
 
  • Near Perfect Ad Completion, Viewers are watching the ads through until the end, with an average completion rate of 98%.

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