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Targeting Tactic
A targeting tactic is a campaign type that targets users based on certain behaviors. Full Force Ads' targeting tactics include Search Retargeting, Keyword Contextual, Category Contextual, Site Retargeting, Geo-Optimized, Geo-Fencing, Event Targeting, ...
GETTING CREATIVE WITH ADVANCED GEO-FENCING
Mobile targeting works many wonders, but there’s no denying that quite a few marketers have yet to achieve its full potential. Two top challenges: precision and scale when trying to get the right audiences. To help marketers find creative ways to ...
Geo-Fence Conversion
This action occurs when a user receives an ad and visits the campaign’s Conversion Zone. Geo-Fence conversions demonstrate a campaign’s impact in driving users to a physical location.
Addressable Geo-Fencing
This targeting tactic allows you to target individual households at the address level with digital ads. Upload a list of physical addresses into the Full Force Ads' UI, or build a custom audience with Addressable Audience Curation. From there, the ...
Geo-Target
This is the geographical location a campaign targets. It can be a country, state, city, zip code, or DMA.