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PMP
PMP stands for “private marketplace.” With this, individual publishers set up invite-only auctions to make their ad inventory available to a select group of advertisers. To participate in this private auction, you must be approved by the publisher ...
Category Contextual
This targeting tactic serves ads to users visiting webpages that are relevant to the context(s) you choose to target. For example, if you run a campaign for a car dealership, you might select the “Hybrid Cars” page context to reach users visiting ...
Recency
Recency is the timeframe during which users can be retargeted after they search for a keyword, read a keyword contextual term, or visit a target fence. Full Force Ads offers variable recency that ranges from “instant” to “one month,” allowing you to ...