This is the ratio of video start events to video completion events.
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Video Completion Event
A video completion event occurs when a video creative plays all the way to its end at a normal speed.
PROGRAMMATIC VIDEO
Engage new customers by showing them video ads across premium publishers. Video is an excellent medium for reaching users via desktops and mobile devices. Real-time bidding allows Simpli.fi to target users based on geography and online behavior. ...
CTR - Click Through Rate - Definition
The click-through rate is the number of times a click is made on the advertisement divided by the total impressions (the number of times an advertisement was served)
Video Ad
This traditional ad serves a video rather than an image. It appears within video content.
CTV - Connected TV - Definition
WHAT IS CTV? CTV stands for “connected TV” and is any television set used to stream video over the internet. These are most often videos that are streamed via apps that are downloaded. Devices that are classified as CTV devices are: Smart TV – ...