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Video Completion Event
A video completion event occurs when a video creative plays all the way to its end at a normal speed.
PROGRAMMATIC VIDEO
Engage new customers by showing them video ads across premium publishers. Video is an excellent medium for reaching users via desktops and mobile devices. Real-time bidding allows Simpli.fi to target users based on geography and online behavior. ...
CTR - Click Through Rate - Definition
The click-through rate is the number of times a click is made on the advertisement divided by the total impressions (the number of times an advertisement was served)
OTT - Over the Top - Definition
WHAT IS OTT? So, what exactly does OTT mean? OTT stands for “over the top”, which is video content that is served to viewers over the traditional closed television system. With OTT, users don’t need to subscribe or pay a cable or satellite company ...
Video Ad
This traditional ad serves a video rather than an image. It appears within video content.