An IP range is a group of IP addresses. Use IP ranges to whitelist or blacklist specific IP addresses.
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IP Address
An IP address is a numerical label assigned to each device connected to a computer network. It uses the Internet Protocol for communication.
Blacklist
A blacklist is a list of domains or IP addresses on which campaigns will not serve impressions.
Whitelist
A whitelist is a list of domains or IP addresses on which a campaign is allowed to serve impressions.
Recency
Recency is the timeframe during which users can be retargeted after they search for a keyword, read a keyword contextual term, or visit a target fence. Full Force Ads offers variable recency that ranges from “instant” to “one month,” allowing you to ...