An ad exchange facilitates the buying and selling of media advertising inventory from multiple ad networks. Real-time bidding determines the prices for the inventory.
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Bid Request
When a publisher has available ad space, it notifies the exchange, which sends out a request for bids. At that time, campaigns bid for the advertising space.
DSP
DSP stands for “demand side platform.” DSPs like Full Force Ads bid for and purchase advertising inventory on behalf of advertisers via exchanges.
SSP
SSP stands for “supply side platform.” SSPs aggregate publishers’ available inventory to automate the managing and selling of ad space. DSPs purchase this inventory via exchanges.