Second-Price Auction

Second-Price Auction

In this type of auction, bidders submit bids without knowing those of the other players in the auction. The highest bidder wins the advertising inventory but only pays $0.01 above the second-highest bid. For example, if Full Force Ads bids $10 on an ad, and another DSP bids $7, Full Force Ads wins the auction but only pays $7.01. This is a standard procedure for programmatic advertising.

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