This method of cross-device matching pairs users’ devices based on login information. For example, if a user logs into a website on a mobile device and then logs into the same website on a desktop device, it is easy to determine that both devices belong to the same user. This method is almost 100% accurate. (Please also see “Cross-Device Matching” and “Probabilistic Matching.”)
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Probabilistic Matching
This method of cross-device matching pairs users based on the behavior of devices, including websites visited, keywords searched, and shared location information. This method has an accuracy of 96%. (Please also see “Cross-Device Matching” and ...
Cross-Device Matching
This links together multiple devices that belong to the same user. With cross-device matching, Full Force Ads can see that Smartphone Y and Laptop Z both belong to User A. (Please also see “Deterministic Matching” and “Probabilistic Matching.”)