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Probabilistic Matching
This method of cross-device matching pairs users based on the behavior of devices, including websites visited, keywords searched, and shared location information. This method has an accuracy of 96%. (Please also see “Cross-Device Matching” and ...
Deterministic Matching
This method of cross-device matching pairs users’ devices based on login information. For example, if a user logs into a website on a mobile device and then logs into the same website on a desktop device, it is easy to determine that both devices ...
IP Address
An IP address is a numerical label assigned to each device connected to a computer network. It uses the Internet Protocol for communication.
CTV - Connected TV - Definition
WHAT IS CTV? CTV stands for “connected TV” and is any television set used to stream video over the internet. These are most often videos that are streamed via apps that are downloaded. Devices that are classified as CTV devices are: Smart TV – ...