Conversion Zone/Conversion Fence
This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, Full Force Ads checks to see if any users who were served an ad later appeared in that fence. Conversion Zones enable you to clearly demonstrate the impact and effectiveness of your campaign.
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Geo-Fence Conversion
This action occurs when a user receives an ad and visits the campaign’s Conversion Zone. Geo-Fence conversions demonstrate a campaign’s impact in driving users to a physical location.
Event Fence
With Event Targeting, this is the Geo-Fence specified for a targeted event.
Clickthrough Conversion
A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. In addition to these online conversions, you ...
Viewthrough Conversion
A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. In addition to ...
Site Conversion
This action occurs when a user receives an ad and visits the area where a conversion pixel is placed, causing it to fire. The pixel could be placed on a specific webpage, such as the “Thank You” page a user sees after completing a purchase, or it ...