Viewthrough Conversion

Viewthrough Conversion

A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. In addition to these online conversions, you can measure offline actions through the use of Conversion Zones. An offline conversion occurs when a user visits a designated physical location. (Please also see “Weighted Actions.”)

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    • Weighted Actions

      Weighted actions allow you to adjust the value of different types of conversions. Full Force Ads defaults to counting clickthrough and viewthrough conversions—both online and offline—equally. However, if you decide to count one less than the other, ...

    • Conversion Zone/Conversion Fence

      This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, Full Force Ads checks to see if any users who were served an ad later appeared in that fence. Conversion Zones enable you to clearly demonstrate the ...

    • Clickthrough Conversion

      A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. In addition to these online conversions, you ...

    • Site Conversion

      This action occurs when a user receives an ad and visits the area where a conversion pixel is placed, causing it to fire. The pixel could be placed on a specific webpage, such as the “Thank You” page a user sees after completing a purchase, or it ...

    • Geo-Fence Conversion

      This action occurs when a user receives an ad and visits the campaign’s Conversion Zone. Geo-Fence conversions demonstrate a campaign’s impact in driving users to a physical location.