Campaign Flight

Campaign Flight

This is the period of time a campaign runs. It features a defined start date and an optional end time. 
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    • Flight Dates

      There are two types of flight dates and we'll cover both of them. Flight dates for a campaign.  This indicates the start and end date of your campaign.  You DO NOT have to have an end date as a campaign can be ongoing and our system will charge you ...
    • Campaign Goal

      This is the goal your campaign tries to achieve. Choose between a Clickthrough Rate (CTR) or a Cost Per Action (CPA) goal. Based on the chosen goal, Full Force Ads' platform optimizes the campaign using decile bidding; it analyzes thousands of data ...
    • Creative Flight

      Creative flights allow you to schedule when ads run. This is ideal when you have several different ads and need to serve them at different times throughout the campaign. For example, you may need one set of creatives to serve April 1 – April 10 and ...
    • Event Flight

      With Event Targeting, this is the period of time during which the Event Fence will capture users.
    • CPM Campaign

      In a previous article, we simply defined what a CPM was.  It is simply the cost per 1000 impressions of an advertisement.  This is the most common type of display advertising campaigns. They tend to allow for the greatest reach and prevent people ...