Related Articles
CPA
CPA stands for “cost per action.” Calculate this metric by dividing the total campaign spend by the number of actions the campaign receives. (Please also see “Campaign Goal.”)
Campaign Flight
This is the period of time a campaign runs. It features a defined start date and an optional end time.
CTR
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves. (Please also see “Campaign Goal.”)
Combinatorial Bidding
Based on a campaign’s goal, combinatorial bidding analyzes tens of thousands of data factors in real-time to determine the best impressions on which to bid. Also referred to as “decile bidding,” combinatorial bidding scores users on a scale of one to ...
CPM Campaign
In a previous article, we simply defined what a CPM was. It is simply the cost per 1000 impressions of an advertisement. This is the most common type of display advertising campaigns. They tend to allow for the greatest reach and prevent people ...