This is the goal your campaign tries to achieve. Choose between a Clickthrough Rate (CTR) or a Cost Per Action (CPA) goal. Based on the chosen goal, Full Force Ads' platform optimizes the campaign using decile bidding; it analyzes thousands of data variables and only bids on the most valuable impressions. (Please also see “Combinatorial Bidding.”)
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Campaign Flight
This is the period of time a campaign runs. It features a defined start date and an optional end time.
CPM Campaign
In a previous article, we simply defined what a CPM was. It is simply the cost per 1000 impressions of an advertisement. This is the most common type of display advertising campaigns. They tend to allow for the greatest reach and prevent people ...
CPA
CPA stands for “cost per action.” Calculate this metric by dividing the total campaign spend by the number of actions the campaign receives. (Please also see “Campaign Goal.”)
CTR
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves. (Please also see “Campaign Goal.”)
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