Campaign Types
PROGRAMMATIC VIDEO
Engage new customers by showing them video ads across premium publishers. Video is an excellent medium for reaching users via desktops and mobile devices. Real-time bidding allows Simpli.fi to target users based on geography and online behavior. ...
CONTEXTUAL TARGETING
Engage new customers by showing them ads that resonate with the content they are already consuming. Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to ...
GETTING CREATIVE WITH ADVANCED GEO-FENCING
Mobile targeting works many wonders, but there’s no denying that quite a few marketers have yet to achieve its full potential. Two top challenges: precision and scale when trying to get the right audiences. To help marketers find creative ways to ...
SITE RETARGETING
Roughly 98% of consumers will leave a site without converting. Here is your chance to re-engage them with a completely new level of performance and insight. Site Retargeting targets users who have already visited your site while they are visiting ...
Search Retargeting
Reach more searchers, more often, and more effectively with Full Force Ads' industry-leading keyword-level search retargeting.Full Force Ads' keyword-level search retargeting enables advertisers to combine the effectiveness of search with the reach ...
CPM Campaign
In a previous article, we simply defined what a CPM was. It is simply the cost per 1000 impressions of an advertisement. This is the most common type of display advertising campaigns. They tend to allow for the greatest reach and prevent people ...
Popular Articles
CTR - Click Through Rate - Definition
The click-through rate is the number of times a click is made on the advertisement divided by the total impressions (the number of times an advertisement was served)
Cost Per Thousand - CPM - aka Cost Per Mille
Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian mille means one thousand), is a commonly used measurement in advertising. It is the cost an advertiser pays for one thousand views or clicks of an ...
View-through Rate VTR - Definition
A view-through rate (VTR), measures the number of post-impression response or view-through from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site ...
Pay-per-click (PPC), Cost per click (CPC) - Definition
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. ...
CPA as "cost per acquisition"
CPA is sometimes referred to as "cost per acquisition", which has to do with the fact that many CPA offers by advertisers are about acquiring something (typically new customers by making sales). Formula to calculate cost per acquisition Cost per ...