Full Force Ad Support | Campaign Setup

Campaign Setup
Flight Dates
There are two types of flight dates and we'll cover both of them. Flight dates for a campaign. This indicates the start and end date of your campaign. You DO NOT have to have an end date as a campaign can be ongoing and our system will charge you ...
Frequency Caps / Frequency capping
A frequency cap is a function that allows you to set the maximum number of ads a customer will see in a certain time period. Such as 3 ads per hour, or 10 ads per 12 hours etc. While this cap is in place you might see a couple of extra ads if you ...

Popular Articles
CTR - Click Through Rate - Definition
The click-through rate is the number of times a click is made on the advertisement divided by the total impressions (the number of times an advertisement was served)
Cost Per Thousand - CPM - aka Cost Per Mille
Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian mille means one thousand), is a commonly used measurement in advertising. It is the cost an advertiser pays for one thousand views or clicks of an ...
View-through Rate VTR - Definition
A view-through rate (VTR), measures the number of post-impression response or view-through from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site ...
Pay-per-click (PPC), Cost per click (CPC) - Definition
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. ...
CPA as "cost per acquisition"
CPA is sometimes referred to as "cost per acquisition", which has to do with the fact that many CPA offers by advertisers are about acquiring something (typically new customers by making sales). Formula to calculate cost per acquisition Cost per ...

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