Frequency Caps / Frequency capping

Frequency Caps / Frequency capping

A frequency cap is a function that allows you to set the maximum number of ads a customer will see in a certain time period.  Such as 3 ads per hour, or 10 ads per 12 hours etc.

While this cap is in place you might see a couple of extra ads if you are rapidly refreshing your page.  Why this happens is that we bid across multiple exchanges and an impression might be served before the other one is counted down.  We do not see this happen often, but in general, it doesn't alter the overall performance of the campaign. In all frequency, caps are loose rules and are not guaranteed but the system usually hits pretty close to the mark every time.  With the knowledge, it is highly recommended that when setting up a campaign consider the audience size and the brand.  At a minimum, 3 ads per 12 hours should be the least you do, we also do not recommend leaving a cap off because the system will then try to serve as many ads as it can win and you might "banner spam" your potential customers.

If you have any questions please feel free to activate a chat section or submit a ticket and we'll get with you as soon as possible.

    • Related Articles

    • Frequency Cap

      Frequency caps limit the number of impressions served to a user over a 24-hour period. The most stringent frequency cap is 1 impression per 24 hours, though a campaign does not need to implement a frequency cap.
    • Flight Dates

      There are two types of flight dates and we'll cover both of them. Flight dates for a campaign.  This indicates the start and end date of your campaign.  You DO NOT have to have an end date as a campaign can be ongoing and our system will charge you ...
    • Impression Cap

      This restricts the number of impressions a campaign can serve on a daily, monthly, or total basis. 
    • Search Retargeting

      Reach more searchers, more often, and more effectively with Full Force Ads' industry-leading keyword-level search retargeting.Full Force Ads' keyword-level search retargeting enables advertisers to combine the effectiveness of search with the reach ...
    • GETTING CREATIVE WITH ADVANCED GEO-FENCING

      Mobile targeting works many wonders, but there’s no denying that quite a few marketers have yet to achieve its full potential. Two top challenges: precision and scale when trying to get the right audiences.  To help marketers find creative ways to ...