Flight Dates

Flight Dates

There are two types of flight dates and we'll cover both of them.

  1. Flight dates for a campaign.  This indicates the start and end date of your campaign.  You DO NOT have to have an end date as a campaign can be ongoing and our system will charge you when your campaign is low on funds. 
  2. Creative Flight Dates.  This allows you to have ads that only show up for a certain time period.  For example, if you have a big sale in November for Black Friday, you could tell the ads to run from Nov 23 - Nov 24 etc. Again you do not have to set an end date for creative, remember if you do and you do not have new ones set to start your campaign will not serve any ads.

Your campaign will inherently have a cap on the full campaign based on the amount of money in your campaigns account.  The system will attempt to recharge your credit card when your account is running low and if it is not successful it will pause your campaign when it reaches the depletion of your funds.



    • Related Articles

    • Frequency Caps / Frequency capping

      A frequency cap is a function that allows you to set the maximum number of ads a customer will see in a certain time period.  Such as 3 ads per hour, or 10 ads per 12 hours etc. While this cap is in place you might see a couple of extra ads if you ...

    • Campaign Flight

      This is the period of time a campaign runs. It features a defined start date and an optional end time. 

    • Event Flight

      With Event Targeting, this is the period of time during which the Event Fence will capture users.

    • Creative Flight

      Creative flights allow you to schedule when ads run. This is ideal when you have several different ads and need to serve them at different times throughout the campaign. For example, you may need one set of creatives to serve April 1 – April 10 and ...

    • Search Retargeting

      Reach more searchers, more often, and more effectively with Full Force Ads' industry-leading keyword-level search retargeting.Full Force Ads' keyword-level search retargeting enables advertisers to combine the effectiveness of search with the reach ...