Weighted Actions

Weighted Actions

Weighted actions allow you to adjust the value of different types of conversions. Full Force Ads defaults to counting clickthrough and viewthrough conversions—both online and offline—equally. However, if you decide to count one less than the other, the weighted actions adjust these values. For example, if you decide to count viewthrough conversions at 50% and clickthrough conversions at 100%, then three viewthrough conversions and one clickthrough conversion equate to 2.5 total weighted actions. (Please also see “Clickthrough Conversion” and “Viewthrough Conversion.”)

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      This is the desired behavior you want a user to complete after being served an ad, such as navigating to a certain page on a website, making an online purchase, or filling out an online form. In addition to online conversions, Full Force Ads can ...

    • Clickthrough Conversion

      A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. In addition to these online conversions, you ...

    • Viewthrough Conversion

      A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. In addition to ...

    • CPA

      CPA stands for “cost per action.” Calculate this metric by dividing the total campaign spend by the number of actions the campaign receives. (Please also see “Campaign Goal.”)