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Keyword Contextual
This campaign retargets users based on keywords within the webpages they read. To enter a keyword contextual term in Full Force Ads' UI, simply place an exclamation point in front of the word(s). For example, if you want to implement “new luxury ...
HTML Ad
This ad uses HTML code to display ads hosted on third-party ad servers. Provided as an “ad tag,” the code pulls the creative from the outside source into the UI.
API
API stands for “application program interface.” An API typically facilitates the ability for two separate systems to interact with each other. Full Force Ads' API allows you to build, manage, and report on campaigns via your own system rather than ...
Tag Management
This system streamlines the process of placing tags and creating rules for capturing audiences. Full Force Ads' Tag Management system allows you to place a single tag on every appropriate webpage and then manage the rules and logic on the backend in ...
Addressable Audience Curation
This tool in the Full Force Ads' UI allows you to build custom audiences in real-time for address-level targeting based on more than 500 geographic, demographic, and property factors. Using Boolean logic, include or exclude different variables, and ...