This is a responsive ad unit built in real-time to match a publisher’s content and design. Native creatives use elements such as images, title text, body text, call-to-action text, and destination URLs to create ads that look and feel like natural content on a website.
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Ad Tag
An ad tag is HTML code that references an ad hosted on a third-party ad server.
Companion Ad
This is a normal display ad that is shown beside a video ad.
HTML Ad
This ad uses HTML code to display ads hosted on third-party ad servers. Provided as an “ad tag,” the code pulls the creative from the outside source into the UI.
Display Ad
This traditional ad serves an animated or static image rather than a video.
Video Ad
This traditional ad serves a video rather than an image. It appears within video content.