By analyzing patterns and profiles of site visitors, Full Force Ads may discover keyword commonalities across users. When a large enough percentage of visitors use the same keywords, these terms can be added to a “lookalike” Search Retargeting campaign. This lookalike campaign retargets similar users who search for the same keywords as the original site visitors.
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Probabilistic Matching
This method of cross-device matching pairs users based on the behavior of devices, including websites visited, keywords searched, and shared location information. This method has an accuracy of 96%. (Please also see “Cross-Device Matching” and ...
Dynamic Creative
This personalized ad serves in real-time to specific users. Unlike normal creatives, dynamic creatives do not display the same content for every user. Instead, the creative varies based on users’ locations, products they previously browsed on a ...
Keyword Contextual
This campaign retargets users based on keywords within the webpages they read. To enter a keyword contextual term in Full Force Ads' UI, simply place an exclamation point in front of the word(s). For example, if you want to implement “new luxury ...