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Exchange
An ad exchange facilitates the buying and selling of media advertising inventory from multiple ad networks. Real-time bidding determines the prices for the inventory.
SSP
SSP stands for “supply side platform.” SSPs aggregate publishers’ available inventory to automate the managing and selling of ad space. DSPs purchase this inventory via exchanges.
DSP
DSP stands for “demand side platform.” DSPs like Full Force Ads bid for and purchase advertising inventory on behalf of advertisers via exchanges.
RTB
TB stands for “real-time bidding.” With real-time bidding, campaigns bid for advertising inventory in real-time, meaning the auctions happen in a matter of milliseconds.
PMP
PMP stands for “private marketplace.” With this, individual publishers set up invite-only auctions to make their ad inventory available to a select group of advertisers. To participate in this private auction, you must be approved by the publisher ...