Dynamic Creative

Dynamic Creative

This personalized ad serves in real-time to specific users. Unlike normal creatives, dynamic creatives do not display the same content for every user. Instead, the creative varies based on users’ locations, products they previously browsed on a website, or keywords they previously searched.

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    • Dynamic Creative Feed

      A feed is a list of possible creative elements that can be placed in a dynamic ad when it is displayed. Example elements include image links, titles, descriptions, prices, conditions,  and URLs.

    • Creative Flight

      Creative flights allow you to schedule when ads run. This is ideal when you have several different ads and need to serve them at different times throughout the campaign. For example, you may need one set of creatives to serve April 1 – April 10 and ...

    • GETTING CREATIVE WITH ADVANCED GEO-FENCING

      Mobile targeting works many wonders, but there’s no denying that quite a few marketers have yet to achieve its full potential. Two top challenges: precision and scale when trying to get the right audiences.  To help marketers find creative ways to ...

    • In-Banner Video

      This video ad serves within a display creative placement.

    • Video Start Event

      A video start event occurs when a video creative loads and begins its playback.