CPM stands for “cost per mille,” which refers to the cost per 1,000 impressions. Calculate this metric by taking the campaign’s spend, dividing it by the number of impressions it served, and then multiplying that number by 1,000.
Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian mille means one thousand), is a commonly used measurement in advertising. It is the cost an advertiser pays for one thousand views or clicks of an ...
In a previous article, we simply defined what a CPM was. It is simply the cost per 1000 impressions of an advertisement. This is the most common type of display advertising campaigns. They tend to allow for the greatest reach and prevent people ...
PMP stands for “private marketplace.” With this, individual publishers set up invite-only auctions to make their ad inventory available to a select group of advertisers. To participate in this private auction, you must be approved by the publisher ...