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Ad Tag
An ad tag is HTML code that references an ad hosted on a third-party ad server.
HTML Ad
This ad uses HTML code to display ads hosted on third-party ad servers. Provided as an “ad tag,” the code pulls the creative from the outside source into the UI.
Display Ad
This traditional ad serves an animated or static image rather than a video.
Video Ad
This traditional ad serves a video rather than an image. It appears within video content.
Ad Size
This is the width and height in which an ad appears on a screen. It is measured in pixels and is always written as (Width in Pixels) x (Height in Pixels) for both display and video creatives. Examples include 300x250, 728x90, and 320x50