Action

Action

This is the desired behavior you want a user to complete after being served an ad, such as navigating to a certain page on a website, making an online purchase, or filling out an online form. In addition to online conversions, Full Force Ads can measure offline actions through the use of Conversion Zones. An offline action occurs when a user visits a designated physical location. (Please also see “Weighted Actions.”)

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    • CPA

      CPA stands for “cost per action.” Calculate this metric by dividing the total campaign spend by the number of actions the campaign receives. (Please also see “Campaign Goal.”)

    • Geo-Fence Conversion

      This action occurs when a user receives an ad and visits the campaign’s Conversion Zone. Geo-Fence conversions demonstrate a campaign’s impact in driving users to a physical location. 

    • Campaign Goal

      This is the goal your campaign tries to achieve. Choose between a Clickthrough Rate (CTR) or a Cost Per Action (CPA) goal. Based on the chosen goal, Full Force Ads' platform optimizes the campaign using decile bidding; it analyzes thousands of data ...

    • Native Ad

      This is a responsive ad unit built in real-time to match a publisher’s content and design. Native creatives use elements such as images, title text, body text, call-to-action text, and destination URLs to create ads that look and feel like natural ...

    • Site Conversion

      This action occurs when a user receives an ad and visits the area where a conversion pixel is placed, causing it to fire. The pixel could be placed on a specific webpage, such as the “Thank You” page a user sees after completing a purchase, or it ...